THE BRITELINE is a multifaceted, Artistic Fashion Concept, promoting a "State of Mind" rather than a material lifestyle. Featured as a ray of light on the brand logo, THE BRITELINE symbolizes the invisible line connecting our spirit, soul and body with the world, being at the same time a contemporary fashion design logo of an original, quality brand, originating in Greece and aiming at embracing the World with high quality, meaningful fashion, "Made in Hellas". THE BRITELINE initial collections are based on the Concept "APHRODITE REINVENTED" Comprised of five themes - messages titled "Your Compass", "Airborne", "Reinvent Yourself", "You and the Circle of Life" and "ALIVE", the Collection is dedicated to the internal beauty and power of women as the main factors leading to a happy and meaningful life.
Christina Charokopou Founder & Creative director
Christina was born in Athens, Hellas. She studied Sociology and History of Art. She had a successful career in the Airline industry and has traveled extensively all over the world. Her heart set on the Arts and any form of artistic expression, inspired by her cultural heritage, personal experiences and sensitivity for the various challenges women face in the contemporary world, she created THE BRITELINE - what she calls "Art Fashion with a Message" and the Concept of APHRODITE REINVENTED -which she defines as "The Eternal Woman Spirit, Beauty and Power heading Bravely to the Future ". The Message REINVENT YOURSELF - rediscovering our inner qualities and power - is all about new beginnings in life, leading us to a brighter future. A message dedicated to The Women of the World. In 2015, Christina created THE BRITELINE International Organization, with the intention to further communicate THE BRITELINE Message and through which portion of the sales of THE BRITELINE meaningful fashion item sales benefits Women's Empowerment Causes and several Philanthropic Organizations.